🐾 Who we are

pawINAYA® is a young, growing brand for sophisticated, high-quality dog ​​accessories – with a clear focus on design, function, and everyday practicality. With a strong product-market fit, an active community, and national and international success, we are ready for the next step: the targeted development of retail partnerships.

Your tasks

• Identification and approach of suitable retailers, concept stores and specialist markets (focus: Germany, with an international perspective)

• Strategic development of a stable partner network

• Support and development of B2B contacts including reorders, product range advice and product extensions

• Close cooperation with the founder in the area of ​​market development

• Preparation and support of trade fairs and sales events

Your profile

• Experience in sales, business development or key account management

• Ideally existing contacts in retail (concept stores, lifestyle or pet supplies)

• Fluent German and good written and spoken English

• Structured, independent way of working

• Interest in honest, high-quality products and a value-oriented brand

Framework conditions

• Part-time employment or freelance work (10–20 hours per week)

• Remuneration: Fixed salary + performance-based commission

• Long-term cooperation desired

• Remote work possible, occasional meetings (e.g. at trade fairs) by arrangement

Why pawINAYA®

• You actively contribute to the development of a well-thought-out brand

• Direct collaboration with the founder on an equal footing

• Clear structures with room for personal initiative

• Strong product, real community, honest vision

Who we are

pawINAYA® stands for high-quality, functional dog accessories with a design focus – developed from real-life experiences with dogs. Our bestsellers solve a specific problem and are valued throughout Europe. After a successful market entry, our focus is now on strategic scaling – data-driven, creative, and efficient.

Your tasks

• Development, implementation and optimization of performance marketing campaigns (Meta, possibly Google, TikTok)

• Creation, testing and analysis of creatives (if necessary in collaboration with content creators)

• Target group analysis and funnel optimization

• Tracking, evaluation and data-based recommendations for action

• Support with international scaling in selected markets

Your profile

• Experience in performance marketing – ideally in e-commerce or D2C

• Familiar with Meta Ads Manager, Business Suite and Conversion Tracking

• Independent, structured way of working with an understanding of budget responsibility

• Good sense of visual impact, copywriting and target group psychology

• Confident in spoken and written German and English

• Bonus: Experience with pet brands, lifestyle products or brand building

Framework conditions

• Freelance model or working student (at least 12–20 hours/week)

• Flexible scheduling, regular exchange with the founder

• Remuneration based on experience and scope of services

• Long-term cooperation desired

What awaits you

• A strong, scalable product with a clear target group

• Direct impact on sales and brand development

• Clear processes, but creative freedom

• Personal, appreciative working environment with plenty of scope for development

🐾 Who we are

pawINAYA® is a young brand for thoughtful, high-quality dog ​​accessories – with a real everyday relevance and a clear design focus. We combine function with style and want to convey not just products, but a sense of purpose. Our community is growing – now we're looking for you to support us in content and social media.

Your tasks

• Support in planning and creating social media content (Instagram, TikTok, possibly Pinterest)

• Researching trends, sounds, themes and imagery

• Support with storytelling, text ideas, caption drafts (DE & EN)

• Preparation and organization of content productions

• Support with community management (comments, DMs, etc.)

Your profile

• You are an enrolled student in the field of marketing, communication, media or similar

• You have a good sense for images, text and aesthetics

• You are creative, independent and reliable

• You are familiar with Instagram and TikTok – ideally also with Canva or CapCut

• You can write and communicate in German and English

What we offer

• Insights into a modern brand world with a real mission

• Flexible scheduling and remote working

• Direct collaboration with the founder

• Space for ideas and participation

• Internship certificate & fair supervision